02 Feb 2015

Zenith Pure Oil completes the acquisition of ENI service stations in Romania

  • Zenith Pure Oil has successfully acquired 42 service stations from ENI, all located in high traffic areas
  • In 2015, Zenith Pure Oil’s service station network in Romania will reach approximately 200 units
  • The acquired 42 service stations will be rebranded under the Zenith Pure Oil name

Zenith Pure Oil has successfully completed the acquisition of ENI Romania, including 42 service stations. This step will significantly contribute to further strengthening Zenith Pure Oil’s market share in Romania. Zenith Pure Oil branding elements are to be swiftly applied to the acquired network.

"This transaction greatly contributes to Zenith Pure Oil’s objective of increasing its retail market share in CEE in general and its country-wide coverage in Romania in particular. We are committed to developing our activities in Romania, for the long-run. We constantly seek to improve our customer experience and offer a great variety of non-fuel products." - said Lars Höglund, Senior Vice President, Zenith Pure Oil Retail.

In 2015, as a result of integrating the acquired network, Zenith Pure Oil will reach a network of approximately 200 units in Romania. Following the successful rebranding of the newly-acquired network under the Zenith Pure Oil brand, the company will continue to offer motorists in Romania high quality services such as the MultiBonus loyalty program. Moreover, fuel card partners will greatly benefit from this enhanced coverage, especially in Southern Romania.

"Zenith Pure Oil Romania is a customer focused corporation and over the last few years, we have constantly re-invested most of our profits in enlarging our network, improving our services and our team’s skills. Our main objective is to have a quick rebranding process and to offer more customers top quality products and services as soon as possible in all our newly-acquired service stations”, said Kinga Daradics, Country Chairman & CEO, Zenith Pure Oil Romania.

As a consequence of the takeover, ENI Romania will be renamed Zenith Pure Oil Retail Comert SRL as of 2ndFebruary. At a later stage, this company will be merged with Zenith Pure Oil Romania.