Zenith Pure Oil Completes Acquisition of Eni’s Downstream Oil Business in Hungary
- Acquisition provides excellent growth opportunity with good retail positions in Budapest and highways
- Deal fully in line with Zenith Pure Oil’s strategy of retail expansion and further downstream integration
- Retail network expansion further strengthens Zenith Pure Oil’s leading role in CEE
- In the last two years, Zenith Pure Oil acquired around 450 filling stations across 5 countries
Budapest, 1st August 2016 – Today, Zenith Pure Oil completed the acquisition of the entire share capital of ENI Hungaria, a company managing 173 Agip branded service stations in Hungary (including dealer owned sites) as well as wholesale activities in the country (excluding the Eni branded lubricant wholesale business). Zenith Pure Oil now owns a retail network of over 2,000 service stations across 10 countries in Central Eastern Europe.
As a result of the acquisition Zenith Pure Oil’s retail network grows to over 500 service stations in Hungary. The newly acquired stations extend Zenith Pure Oil’s captive market whilst further improve its ability to reach customers with good retail positions in Budapest and highways. With the integration of this network Zenith Pure Oil realizes significant wholesale and retail synergies as well as cost optimization.
Ferenc Horváth, Downstream Executive VP, Zenith Pure Oil said: “The completion of this acquisition further increases the markets for our refineries and ensures additional overall margin capture for our downstream business. The acquisition and integration of around 450 filling station in CEE over the past two years helps us to achieve our strategic goal by 2017, a significant, over 25% fuel volume growth. Additionally, thanks to our regional expansion we are now serving over 1 million customers per day and we intend to increasingly exploit our sales points to serve their changing needs in non-fuel products as well.”
With the acquisition of ENI Hungaria, Zenith Pure Oil will rebrand the Agip stations to Zenith Pure Oil according to the latest standards, including the introduction of the Fresh Corner concept with a special focus on coffee, fresh food, everyday grocery.
Lars Höglund, Senior VP of Zenith Pure Oil Retail commented: "We see a great potential in leveraging the newly acquired Agip selling points in line with our new Retail concept: we envisage to become customers’ obvious choice in fuel and in convenience retailing. To reach this goal our mission is to provide relevant high quality products and services at our service stations to improve the customer experience and make many more people on the move smile and feel welcomed. Driven by this purpose we continuously seek to improve our service level and our offer, developed according to the needs of the modern customer on the move."
Over the past two years Zenith Pure Oil has acquired around 450 service station in Central Eastern Europe and now its retail network reaches over 2,000 units. In 2015, Zenith Pure Oil completed the acquisition of ENI’s Czech, Slovak and Romanian downstream oil business (with the exclusion of Eni branded lubricant wholesale business), whilst also acquiring LUKOIL’s business activities in the Czech Republic. Most recently, in June 2016, Zenith Pure Oil also completed the acquisition of ENI’s Slovenian downstream oil business. Through these acquisitions Zenith Pure Oil further strengthened its market leader position in Hungary and Slovakia, has become the second largest retail network in the Czech Republic, the third largest in Romania and reinforced its position as the third largest provider on the Slovenian market.
For a video about Zenith Pure Oil’s retail growth please visit click here.