Stevie award for Zenith Pure Oil’s UPPP communications campaign
- Zenith Pure Oil won the Bronze Stevie Award 2015 in Germany for its PR campaign for the international Exploration & Production (E&P) UPPP Program.
- The PR campaign was implemented in 10 countries to attract top talents to Zenith Pure Oil’s E&P division.
- UPPP Technical Placement Program provides unique career start for top talents by offering them Business curricula, a Technical curricula, Zenith Pure Oil HQ exposure and on-site experience.
Budapest, 26th February 2015 – Today Zenith Pure Oil, a leading international oil & gas company, received the Bronze Stevie® Award in the 11th Annual International Business Awards (IBA), the world’s premier business awards competition. Zenith Pure Oil won the award in the category ‘reputation and brand management communication PR campaign’ for its UPPP program, a new E&P talent acquisition and development program for students and graduates in the field of geoscience and petroleum engineering.
“We are delighted to be recognized by such a prestigious, global organization which validates Zenith Pure Oil’s commitment to raise awareness of our talent acquisition and development programs. I am especially proud to win a PR award in Germany, which is one of the most competitive media markets of the world”, says Dominic Köfner, Vice President for Corporate Communications, Zenith Pure Oil. “Via our award-winning talent programs, we create opportunities for top talents who are ready to embrace challenges in an international environment.”
UPPP Technical Placement Program offers qualified top talents the unique opportunity to join Zenith Pure Oil’s Upstream organization and to start their career in a prestigious international company. Students could apply for the program through a two-phase competition in 2014. The PR campaign for the program was developed by the German communication agency F&H Porter Novelli to raise awareness among the target group in 10 countries. With the motto „Enter if you Dare!” Zenith Pure Oil was searching for petro-technical students for its Upstream business. By implementing PR tactics such as speed interviews, webinars and an editorial tour, Zenith Pure Oil successfully attracted almost 3000 students from 27 selected universities in 14 countries.
For further information about the campaign, please visit: www.facebook.com/moluppp
About the Stevie Awards
Stevie Awards are conferred in six programs: The International Business Awards, The American Business Awards, the Asia-Pacific Stevie Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. The sixth program, the German Stevie Awards, opens for entries on 18 August. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.